This book is ideal for a new or small and medium sized entrepreneur who needs to understand how to build and maintain a successful business.
The statistics of failing businesses are alarming, as they show that 90% of all new businesses fail within five years. The major cause of business failure, is because entrepreneurs and business owners fail to plan properly, or, if they have planned properly, they fail to implement.
A critical component of planning, is to include and implement all the facets/elements of business success in the plan.
This book complements the previous book, Business Planning and Financials, as proper planning must include, and incorporate, critical success element.
This book demonstrates how building a successful business, is a science that anyone may understand and implement.
This book is definitely not for large businesses that have over 50 employees, as these business owners have in their employ business development strategists and business coaches who understand the basics included in this book.
Students who are in their first and second year of studies in Accountancy and business management will also find value in the easy explanations of this book.
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